Sunday, October 16, 2011

iPhone Sales Secret – ONE (1) Simple Key

What do we have today…9.2% "official" unemployment, 18% effective unemployment, the worst housing crash in modern history with non-stop record foreclosure rates, and record high gas and food prices. 
These headlines have not changed for the last 3 years.
Most sane people would agree that this is not the time for major product launches.
Yet, Apple still has people lining up around the block and camping out overnight just to purchase an iPhone 4S on the FIRST (1st) day the product launches. 
Now I know there are many out there that will simply discount this event and write it off to the genius of Steve Jobs, and granted, not only does Steve Jobs have the "formula" for success, he seemingly wrote the formula.
Fair enough. It’s unlikely neither you nor I will ever hit Steve Jobs heights, but this doesn't mean we can't be successful in our own right.
We simply need to follow our own "formula" for success, just like Steve follows his formula for success.

And yes, it is a "formula".

All you have to do is go back and study all the major Apple product launches, which I have done, and you will see that it's always been the same build up, the same release, and the same result –raving success and tremendous sales.

So the lesson to be learned is that you need to follow a "formula" so you can ignore the markets. It doesn't matter what the economy is doing, or what government is doing, or what your neighbor is doing; it's always about what you're doing and how you're doing it.
I want you to look at this "formula" and start using it today.

P.S. You do have a choice here; you can either “hunker down” while trying to weather the storm, or you can go sell umbrellas. I think you know who comes out of the storm in better shape.

Sell the Umbrellas

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